Today, we proudly unveil our new employer brand platform and our revamped career site, designed to showcase who we are and where we’re going.
For the past two years, our teams across marketing and human resources along with leadership and employees from across the organization have been working together to redefine what makes Sun Country Airlines employment unique. The result? A powerful new employer brand platform that includes our employer value proposition (EVP) statement, company values, and employer tagline.
Our EVP is grounded in the core values that drive everything we do: Safety, Connection, Reliability, and Affordability. These values are not just words; they are the principles that guide our daily operations, shape our company culture, and define how we interact with each other and our customers.
Our new employer tagline, “Fly Forward,” rounds out the platform as the final piece of our employer brand.
“The most exciting part of our employer brand, to me, is the way in which it was defined by our people. These are words and elements taken directly from the experience and opinions of real Sun Country employees – those who have been here for decades, and those who are new to our organization. Where we’ve landed is a powerful statement and clear understanding of what makes Sun Country Airlines special. It’s a reflection of our commitment to creating a workplace where people feel inspired and connected,” shared Eric Levenhagen, Chief Human Resources Officer and SVP of Flight Operations.
To bring this project to life, we also defined the visual identity of our employer brand. The primary treatment is built on a grid system, reminiscent of the concept of building blocks of a career. Coupled with authentic photography of real employees and a familiar, but secondary, pairing of blue and orange, the look provides a more professional-based palette appropriate for job seekers and employees.
An impactful demonstration of these new elements in action can be found on our newly redesigned career site at careers.suncountry.com. This site offers an immersive experience where prospective talent can see firsthand how our culture and opportunities align with their career aspirations.
“The new visual elements of our employer brand, combined with the simplicity and effectiveness of our EVP and values, create an undeniably strong impact. Along with the launch of our new career site, this moment is a major milestone for our company and our brand. It offers a transparent and engaging view of our values and opportunities, and we’re thrilled to invite new talent to explore what makes Sun Country Airlines unique,” included Colton Snow, Chief Marketing Officer.
As we embark on this exciting new chapter, we’re thrilled to share our employer brand and revamped career site with you. This project not only reflects who we are today but also paves the way for a bright and promising future. Together, we Fly Forward.
Visit careers.suncountry.com today and take the first step toward joining our team.