Do Good Points: Connecting individuals to impactful nonprofits

We asked Andy Choi, founder and CEO of Do Good Points, to give us a little insight into the creation of Do Good Points, their mission, and our partnership. Learn about how the company is fostering meaningful connections and driving positive change to do good. 

Andy Choi, Founder and CEO, Do Good Points

Could you tell us about the work your organization does?

Do Good Points is unique in the landscape of social enterprises, blending the heart of a 501(c)(3) foundation with the innovation of a technology company. At our core, we're a foundation dedicated to uplifting the nonprofit industry. We tackle a range of challenges by building technology, creating business programs, developing partnerships, and launching digital experiences and marketing campaigns. Our ultimate goal is to enhance exposure, awareness of causes, fundraising, and engagement for nonprofits, especially in reaching new audiences and the next generation of do-gooders. 

What inspired the creation of Do Good Points, and how has it evolved? 

The inception of Do Good Points wasn't a result of a deliberate search but rather a calling. With a background as a serial entrepreneur and experience in digital and loyalty marketing, coupled with a lifelong involvement in nonprofits through family and my church, I felt a deep desire to align my professional endeavors with my personal values.

This calling led to the creation of Do Good Points, bridging the gap between the nonprofit sector and the private sector. We've grown by continuously adapting to meet the nuanced needs of the nonprofit world, focusing on teaching nonprofits how to leverage business and technology for sustainable growth. A pivotal aspect of our evolution is the concept of Return on Giving (ROG), which emphasizes reinvesting a portion of donations to foster greater growth and support within the nonprofit industry.

How can someone contribute to the Minnesota Fund or other Sun Country campaigns?

Contributing is straightforward through our partnership with Sun Country Airlines. We’ve established the ‘Do Good Fund: Minnesota’, supporting local nonprofits that align with our support for the development of young people, STEM education, and our hometown. Donations to this fund directly benefit Minnesota charities, with each dollar evenly distributed among the organizations within the fund. This approach simplifies the process for donors, ensuring their contributions have a broad impact across the community. 

What are your goals and aspirations for Do Good Points? 

Our primary goal is to demonstrate the power of partnerships like ours with Sun Country Airlines to not only benefit nonprofits but also to help connect businesses to their community and important causes that align with their brand. Through our efforts, we aim to showcase that doing good is not just the right thing to do but a way for businesses to foster deep, meaningful engagement with customers and community organizations.

How does Do Good Points benefit from its partnership with Sun Country Airlines?

The partnership significantly expands our reach, connecting us with a wider audience passionate about travel and philanthropy. This alignment allows us to engage new audiences in meaningful ways, merging the joy of travel with the fulfillment of doing good. It's a synergy that amplifies our mission to promote action over intentions and greatly enhances our ability to drive social impact.

Looking for a way to support local non-profits doing good in our own community? Check out Sun Country’s Do Good Fund: Minnesota.